15 years ago, the job search process largely consisted of a paper resume and cover letter drop at the company of your choice. The potential employers would review the documents and your credentials, then call you in for an interview if they thought you were a good match. Today, things are a bit different thanks to the internet. When a candidate applies for a position today, they submit their resume an cover letter online for review – but they are also often given the option of providing a link to their online profiles or portfolios. Even if this option is not provided, you can be sure that the potential employer will at least be searching the candidate’s name on Google. If a few profiles show up, the candidate has another few chances to impress the potential employer and become more memorable than his or her competitors. If not, it is likely that their name will fade into the resume black hole. Luckily, we now have several tools at our disposal to help create a fantastic online presence for any jobseeker or current professional. Here are some that everyone absolutely must have:
If you don’t already have a LinkedIn profile, GET ONE! Recruiters love LinkedIn. It provides a standardized way to quickly scan a candidate’s credentials while allowing each person to individualize and differentiate their profile. It is also the perfect platform to search for the best possible candidates instead of waiting to get the best available resume in their inbox.
This U.S. News article provides some great information on how recruiters use LinkedIn.
Once you have your profile, update it to make sure you are optimizing your use of the website. This post has a few easy-to-implement tips and tricks that are sure to get your LinkedIn profile noticed.
Believe it or not, telling all your followers about last night’s epic party is not good for your professional brand. Using Twitter to give insights about developments in your industry, giving updates on your hobbies, and talking about what you are doing in your career are all great ways to give your boss or prospective boss a bit of insight into your personality.
If you already have a Twitter page, clean it up a bit or start a separate one for professional purposes.
Your personal website is the perfect way to compile all your social media profiles, blogs, and links to your portfolio or work samples. It also brings together your professional brand and becomes the one-stop shop for anyone (including a recruiter or hiring manager) to get to know you on both a personal and professional level.
Some great platforms for your personal website are:
- About.me – https://about.me/
- Flavors.me – https://flavors.me/
- Weebly – https://www.weebly.com/weeblywebsite/
- Wix – https://www.wix.com/
- Check out this Muse article for more
Certificates and diplomas just aren’t enough anymore; employers want to see proof of skills before hiring employees. The easiest way to maintain and share work samples and certificates is through an e-portfolio, which can be built on any website platform by uploading documents and photographs.
Then there’s Accredible, which can give your portfolio a leg up in quality and accessibility. Not only can you upload documents detailing what you already know, you can also track what you are learning now and in the future. MOOCs are all the rage when it comes to developing skills for the workplace. Whether you want to learn public speaking, how to write a marketing plan, computer programming, or physics, MOOCs have all the tools to help you hone your new skills. Accredible lets you organize your MOOC classes and certificates along with your other accreditations, something that cannot be done yet in other portfolios.
Basically, Accredible offers every tool to make a clear and concise e-portfolio that other websites do, and more. Visit https://www.accredible.com/ to start your own!