How associations can bridge the generation gap

Baby boomers make up the largest portion of many associations’ members. As they retire, associations aim to appeal to the millennials who are poised to take their place. The 2017 Membership Marketing Benchmarking Report, a survey of associations by Marketing General Incorporated, found that 39 percent of the associations’ members were baby boomers, 29 percent were Generation X, and 17 percent were millennials (11 percent were Traditionalists born before 1946, and 4 percent were Generation Z). Associations are finding ways

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