Baby boomers make up the largest portion of many associations’ members. As they retire, associations aim to appeal to the millennials who are poised to take their place. The 2017 Membership Marketing Benchmarking Report, a survey of associations by Marketing General Incorporated, found that 39 percent of the associations’ members were baby boomers, 29 percent were Generation X, and 17 percent were millennials (11 percent were Traditionalists born before 1946, and 4 percent were Generation Z). Associations are finding ways …
Not sure how to recruit millennial members? In this post, we’ll discuss key strategies to connect with Generation Y.
This is our Q&A session with Chris from Scality, a leader for distributed file systems and object storage. They were founded in 2009 and have around 250 employees. You can learn more about what they do and who they serve on their website.
Would you like to get more referrals for your certification program? Here’s a list of time tested strategies to boost your word of mouth: